13+ years experience in product management, digital marketing, global innovation community. For the last 3 years I have focused on building startups for big companies: Askona in Russia, Sleep8 in EU&USA. As a product owner, I successfully launched a telemedicine platform Somly with a CBTI program and all-in-one sleep platform U.night.
5 years as a senior digital marketing manager at Bayer, I have led the marketing strategy for both direct-to-consumer (D2C) and healthcare professional (HCP) communication campaigns. 5 years experience in digital agency PRT Edelman Affiliate in project manager role.
Product owner
Health tech, all-in-one sleep platform to enhance sleep quality with personalized doctors consultation based on health data from any device. Launched MVP, conducted market research and developed a product strategy that aligned with business objectives. Led cusdev’s and tested hypotheses. Led business model testing and marketing tests to optimize go-to-market strategy and achieve maximum impact. I was also responsible for MVP development & launch.
Senior digital marketing manager
Launched digital products, such as the Elevit app for pregnancy, VR Theraflex, Qapsula & Elevit telemedicine app, working closely with outsourced teams to ensure timely and effective delivery. Managed the HCP Global Bayer innovation community for Europe&Russia.
Senior digital manager
Project management, digital communication strategy implementation for FMCG (Unilever, brands: Lipton, Wall's, Dove, Camay), Bayer (Aerius, Claritin, Iberogast – HCP (doctors & pharmacists) & consumers communication), Novartis (Alcon), Eli Lilly (Cialis).
References
Bayer, Customer excellence EMEA
Sleep8, Innovation Head
PRT Edelman Affeliate, GM
Education
Advertising department, 2012
Journalism, 2011